“ A signature story is an intriguing, authentic, involving narrative with a strategic message that clarifies or enhances the brand, the customer relationship, the organization, and/or the business strategy. It is a strategic asset that enables growth, provides inspiration and offers guidance both internally and externally over an extended period of time. ”
—David Aaker and Jennifer L. Aaker
In Dental Marketing: Find Your Voice, we talk about finding your Brand Story. On pages 36 - 38 are the Brand Story Worksheet for you to fill out. If you are currently reading the Kindle eBook version of the book, or just want an additional worksheet to use, you can download that here at:
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